How is Engagement Rate calculated in GA4?

Engagement Rate is Engaged Sessions divided by Total Sessions. An engaged session lasts 10s+, has 2+ pageviews, or a conversion.

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GA4 Formula Practice Tool - Analytics Expert

Master the logic of Google Analytics 4. Practice Engagement Rates, User Stickiness, and E-commerce conversion formulas in an interactive environment.

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✓Key Benefits

•Learn the difference between Session and User CVR
•Master GA4's unique Engagement metrics
•Understand the math of Stickiness and Retention
•Prep for GA4 Individual Qualification

Target Audience

•Data Analysts
•SEO Professionals
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How It Helps

•Shift your mindset from old Universal Analytics to GA4 logic
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•Become the 'Data Wizard' in your marketing meetings

Data-Driven Growth: Decoding GA4 Metrics

Google Analytics 4 is no longer about simple 'Hits'. It is an event-based model that requires a new way of thinking about user paths. Use our GA4 Formula Trainer to ensure you are measuring what actually matters for your business.