The Senior Strategist: Why 'Pushing Buttons' Isn't Enough
At the senior level, an interviewer doesn't care if you know where the 'Exclusions' button is. They care if you know when to exclude and why. Our Scenario-Based Trainer moves beyond definitions into diagnostic thinking.
The Audit Framework
Look for the delta between expectations and reality.
Identify if the issue is Creative, Targeting, or Tech.
Deploy a hypothesis-led change and measure lift.