Regex (Regular Expression) is a sequence of characters that specifies a search pattern. Marketers use it to match multiple URLs or Keywords at once.

Where can I use this?

You can use these patterns in GA4 Explorations, Looker Studio filters, and Google Search Console (Custom Regex Filter).

What is the difference between 'Contains' and 'Exact Match'?

'Contains' matches the text anywhere (e.g., 'shoe' matches 'blue-shoes'). 'Exact Match' requires the text to be the entire string (e.g., '^shoe$' only matches 'shoe').

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Regex Generator for Marketers

Generate complex Regular Expressions (Regex) for Google Analytics 4 (GA4) and Google Search Console (GSC) without writing a single line of code.

1. What works do you want to match?

Enter one per line (e.g. your page paths or keywords)

2. Select Match Rule

Generated Pattern

// Regex will appear here...

✓Key Benefits

•Filter GA4 reports by multiple pages or folders instantly
•Create advanced segments in Looker Studio
•Filter Google Search Console query data
•No coding knowledge required

Target Audience

•SEO Specialists analyzing traffic patterns
•Analytics Managers creating custom reports
•Content Marketers filtering blog categories

How It Helps

•Translates plain English rules into Regex syntax
•Prevents syntax errors that return zero results
•Saves hours of Googling 'how to write regex'

Stop Fearing the Pipe Symbol "|"

Regex is a superpower for marketers. It allows you to ask questions like "Show me all traffic to my Blog AND my Case Studies, but NOT my Homepage."

Normally, you'd need to memorize obscure symbols like `^`, `$`, `\`, and `|`.

This tool does the heavy lifting for you. Just list the things you want to match, pick a rule, and copy the code.

Common Use Cases

Category Filtering

Filter GA4 to show only `/blog/` and `/news/` pages using "Starts With".

Brand vs Non-Brand

Filter Search Console queries to include variations of your brand name (e.g., "nike", "nyke", "nikes").

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Frequently Asked Questions

Common questions about using this tool

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